3. Workplace Diversity and How to Ask for What You Need with Brisa Freitas of b8ta

On this episode, we talk to Brisa Freitas, senior marketing manager for technology retail brand b8ta, whose mission is to bridge the gap between innovative products sold online and those that can be discovered in person. Brisa has worked in both B2B and B2C tech marketing, and has done everything from partner marketing to email marketing to content creation, social media, and events. She has a rich career history and she has some great insights about the importance of women and female friendships in the workplace.

Some of the topics we discussed:

1. Building a marketing career from a background in acting
2. Trusting your gut and sticking to what you believe in
3. Female-focused marketing campaigns
4. Workplace diversity and why it's important to bring more women into business trajectory discussions
5. Female friendship in the workplace
6. The problem with tunnel vision and how to come out of it
7. How taking risks in marketing can pay off
8. Fear of failure and how to rise above it
9. Why we have to ask for what we need at work
10. How improv and travel can stoke creativity
11. The importance of connecting campaigns and tasks to annual goals
12. How to be more assertive and take ownership
13. Inspiration from Mina Shah and Danielle Bernstein
14. Office book club: Radical Candor and Dare to Lead

Connect with Brisa and Lady Tech Marketer here:

• https://www.linkedin.com/in/brisa-freitas-7708b918/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is brought to you by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.