8. What Confidence and Keeping Your Cool Can Do For Your Marketing Career with Jessica Poppelreiter of Demandbase

On this episode, we talk to Jessica Poppelreiter, Senior Field Marketing Manager at Demandbase, the leading ABM software for mid-market & enterprise B2B companies. Jessica is a seasoned global events manager. She’s worked in marketing at startups and major corporations, and also has a background at some of the world’s top marketing and advertising agencies. We know her broad experience will give you a lot of great insight into the world of tech marketing. Hope you enjoy!

Some of the topics we discussed:

1. The positive and negatives of working at agencies, big corporations, and startups
2. What it means to be a field marketing manager
3. The importance of standing up for yourself at work
4. Why account-based marketing is the wave of the future
5. International event marketing - how to get started and what you must remember to do
6. Sales and marketing alignment
7. Collaboration vs. competition
8. The difference between being a manager and being a leader
9. Why we must seek constructive criticism, follow our gut, and keep our cool
10. How women in leadership roles affect the company culture long-term and day-to-day
11. Easily executable and personalized ways to network effectively
12. Why confidence is key to your success and you don't need to prove yourself
13. Inspiration from Brian Finnerty, Joelle Kaufman, and Thai Arizpe

Connect with Jessica and Lady Tech Marketer here:

• https://www.linkedin.com/in/jessicagibbons/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.