4. How to Create Your Own Opportunities with Freelance Marketing Consultant and Comedian Sara DeForest

On this episode, we talk to freelance marketing consultant and speaker Sara DeForest. According to her website, Sara is a serious marketer who also does comedy. She works with B2B tech brands on content marketing, copywriting, and demand generation. She came up in the industry from a communications background, and has led marketing at both large corporations and startups. We chatted with her about all of her experience in tech marketing and how she blends her strengths with comedy.

Some of the topics we discussed:

1. Freelance marketing
2. Big corporations VS. startups
3. How productivity tools can make youless productive (+instant message etiquette)
4. How self-care and taking breaks can help workflow and creativity
5. Getting specific about your skills with new clients
6. Content marketing, copywriting, and comedy in B2B marketing
7. Getting a panel at SXSW
8. Why being laid off can be a blessing in disguise
9. Staying in jobs past the point of happiness VS. grit and getting through a brief rough period at work
10. Burning bridges and why you should concentrate on being a good coworker
11. Creating your own opportunities and showcasing your accomplishments
12. Inspiration from Dave Nihill, Angela Duckworth, Sara Blakely, Neil Patel, and Steve Folland's Being Freelance podcast

Connect with Sara and Lady Tech Marketer here:

• https://www.saradeforest.com/
• https://www.linkedin.com/in/sara-deforest-2a838119/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.