1. How to Dazzle: Customer Experience, Event Marketing, and Management with Tricia Mulbry of TOPO

On this episode, we talk to Tricia Mulbry, Marketing Manager at TOPO, the research and advisory firm that helps marketing and sales organizations grow revenue faster. She’s a master of event marketing - she plans lots of events for TOPO, including customer councils, workshops, webinars, and the prestigious TOPO Summit that happens every spring. She also edits the TOPO blog and created their popular weekly newsletter.

Some of the topics we discussed:

1. Account-based marketing
2. Event planning
3. Customer and user experience and integration
4. Getting too comfortable and forgetting process
5. Understanding the difference between being a people manager or individual contributor
6. Asking for help
7. Speaking up when someone makes you uncomfortable at work
8. Having fun at work and celebrating your wins

Connect with Tricia and Lady Tech Marketer here:

• https://www.linkedin.com/in/patriciamulbry/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is brought to you by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.