9. Why Open-Mindedness and a Supportive Attitude Are Fundamental to Your Marketing Career with Michelle Obrochta of Cradlepoint

On this episode, we talk to Michelle Obrochta, Channel Marketing Manager at Cradlepoint, the leading provider of cloud-delivered 4G LTE network solutions for businesses, service providers, and government organizations. Michelle has a background in sales, having come up through the ranks at Best Buy before moving on to marketing at Cradlepoint, and has been described by colleagues as more than a marketer or salesperson - instead she is thought of as a trusted adviser and partner in growth. We’re excited for you to learn from her about what it means to be a channel marketer and work for a channel company - which is different than anything we have talked about so far on this podcast. Hope you enjoy!

Some of the topics we discussed:

1. What it means to be a channel marketer and a channel company
2. How marketing development funds are used in partner / channel marketing
3. The importance of data and martech tools - SiriusDecisions, Forrester, Marketo, Tableau, and Asana
4. Why open-mindedness and having a supportive attitude are fundamental to your career
5. How to think about career growth and make it happen
6. The importance of finding and embracing people who think differently than we do
7. How a morning routine can help us win the day, the year, and our careers
8. Inspiration from Jennifer Belt, Lisa Guess, and Melinda Gates

Connect with Michelle and Lady Tech Marketer here:

• https://www.linkedin.com/in/mobrochta/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.