7. The Rise of the Millennial Buyer and How to Get Their Attention with JohnHenry Giddings of TCI Lead Gen

On this episode, we talk to JohnHenry Giddings, General Manager of TCI Lead Gen. TCI has been kind enough to sponsor our podcast and community, and in return, we are happy to invite leaders from TCI onto the podcast every so often to chat about marketing and technology industry trends. On this episode, we talked to JohnHenry about what’s new in marketing and how to reach millennial buyers. We know you'll learn a lot from this episode – there's valuable information here that will help you in your career just like in the other episodes. Hope you enjoy listening in!

Some of the topics we discussed:

1. The changing face of the B2B technology buyer as Millennials move into decision-making and purchasing roles
2. Gen X vs. Millennial content preferences
3. How companies engage on social media and the effect of this on research and buying decisions
4. Why business services are now seen as a commodity and how companies can differentiate themselves beyond price
5. The importance of philanthropy to your marketing strategy

Connect with JohnHenry and Lady Tech Marketer here:

• https://www.linkedin.com/in/jhgiddings/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.