61. Be a Better Marketing Leader by Being Yourself with Tasha Reasor of Iterable

On this episode, we’re talking to Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable, the growth marketing platform for cross-channel customer engagement. Alongside her role at Iterable, she works with tech startups Sendoso and Embrace as an advisor. Having previously driven marketing at Alooma and OpenDNS, Tasha is a passionate leader who lifts up the women in her organizations and advocates for inclusivity in marketing. Tasha has accomplished quite a lot in her career so far, and we know you’re going to learn a ton from her today - enjoy!

Some of the topics we discussed:

1. How being your authentic self will make you a better marketer and leader
2. Competence vs. confidence
3. How the enneagram test can strengthen you and your team
4. The importance of curiosity
5. How to overcome imposter syndrome
6. What coaching and formal professional development can do for you
7. The unique challenges women face at work and how women can help each other overcome them
8. Benefits of being a people manager
9. Burnout and the power of asking for help
10. What it means to have it all

Resources mentioned:

• Carla Harris on “How to Own Your Power” - https://www.youtube.com/watch?v=m7d-OEfc_2s
• Robin Hauser on "Likability Dilemma for Women Leaders" - https://www.ted.com/talks/robin_hauser_the_likability_dilemma_for_women_leaders
• Angela Lee Duckworth on "Grit: The Power of Passion and Perseverance" - https://www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance?language=en
• The Enneagram - https://www.enneagraminstitute.com/the-traditional-enneagram

Connect with Tasha and Lady Tech Marketer here:

• https://www.linkedin.com/in/tashareasor/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.