55. How To Scale Your Marketing Career While Scaling a Startup with Laura Oppenheimer of Quizlet

On this episode, we’re talking to Laura Oppenheimer, former Senior Director of Marketing at Quizlet, the global learning brand that builds study tools to inspire and empower students and teachers. Laura got a promotion since our interview, and now is a product manager. (Congrats Laura!) Laura has a rich background in education technology marketing, and even started the marketing function at Quizlet and InstaEDU, later acquired by Chegg. Passionate about integrating brand marketing and product marketing, Laura has scaled her career just as well as she has scaled her companies. We know you’re going to learn a lot from this episode - enjoy!

Some of the topics we discussed:

1. How to scale your marketing career while scaling a startup
2. How to start a marketing function from scratch and why you should try it
3. What storytelling can do for your company and your career
4. How to be a better people manager
5. Generalists vs. specialists - upsides and downsides
6. What having a student mindset can do for you
7. How Covid will change the future of tech, business, and work-life
8. The effects of the pandemic on working parents and how to support those on your team
9. New ways to approach goal-setting and self-development
10. How cross-functional relationships can help marketers
11. How brand marketing and product marketing can better support each other to make for great customer experiences

Resources mentioned:

• https://firstround.com/review/give-away-your-legos-and-other-commandments-for-scaling-startups/
• https://marisamorby.medium.com/how-it-feels-to-give-away-your-legos-d19c992d641d

Connect with Laura and Lady Tech Marketer here:

• https://www.linkedin.com/in/lauraoppenheimer/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.