45. Mix Up Your Experience To Master Marketing with Paroma Sen of SAP

On this episode, we’re talking to Paroma Sen, Global Marketing Director at tech industry leader SAP. Paroma is a collaborative marketing leader and is passionate not only about delivering value through innovation, but also about bringing innovative products to market. Paroma started her career with large B2B companies like National Semiconductor and Dolby Laboratories, and after spending some time in the philanthropy domain and at a for-profit e-commerce fashion company in India, she joined SAP to lead their market strategy for CX in B2B industries. Paroma has accomplished quite a lot in her career so far through her vast global marketing experience across multiple industries. We’re excited for you to hear what she’s learned along the way.

Some of the topics we discussed:

1. The benefits of diversifying your industry experience
2. Putting your needs first in new job negotiations
3. How grad school can help you find your way
4. The two best things that come from following your passion
5. How 2020's pandemic and ESG issues may have changed marketing forever
6. Purpose-driven marketing and recruitment
7. Why cross-functional collaboration can make or break customer experience
8. How to personalize networking opportunities in a digital-first world
9. Inspiration from Bill Gates

Connect with Paroma and Lady Tech Marketer here:

• https://www.linkedin.com/in/paromasen/
• https://twitter.com/chainsaw_paroma
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.