40. Transform and Lead: Critical Lessons for the Aspiring CMO with Paramita Bhattacharya of Blurb (Part 1)

Part 1 of 2.

On this episode, we’re talking to Paramita Bhattacharya, Chief Marketing Officer at Blurb, a consumer software and technology company that enables individuals to tell their stories through their self-publishing platform and community. Paramita is a CMO with award winning campaigns and official member of the Forbes Communications Council. Paramita is a visionary who has driven marketing and business growth at a number of top technology companies - including Adobe, Nokia, and Hitachi. She also generously volunteers her time in multiple mentorship and leadership programs, helping many others grow their careers. We are very grateful to have gotten to learn about her career and get her advice, and hope you enjoy our conversation just as much as we did!

Some of the topics we discussed:

1. Critical lessons for the aspiring CMO
2. Fundamentals of marketing success
3. Why having a personal brand matters and how to get started
4. Self doubt - a valuable plague
5. Why a linear career path is a myth
6. The value of deliberate goal-setting and advocating for yourself
7. How companies, networks, and mentorship can open up paths for women in leadership
8. Why you need to build your people management skills
9. The power of getting uncomfortable

Resources mentioned: https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/09/advance-your-career-by-uncovering-your-personal-brand/#3c6e77a72c6d

Connect with Paramita and Lady Tech Marketer here:

• https://www.linkedin.com/in/paramitabhattacharya/
• https://twitter.com/paramitadigital
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.