22. (Part 1) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

Part 1 of 2.

On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished quite a lot in her career so far and we’re excited for you to hear what she’s learned along the way. Hope you enjoy!

Some of the topics we discussed:

1. The three careers she's had so far and what they've all taught her
2. Key benefits to working at startups and enterprise companies
3. User generated content - The gem of B2C marketing is full of untapped potential for B2B marketers
   • Plus a UGC story you're bound to love and get a laugh from - especially if you've ever run social media
4. Overcoming imposter syndrome through confidence, courage, and credentials
5. Navigating company culture evolutions, in normal times and during the coronavirus crisis
6. The problematic nature of tech-bro culture
7. Reframing change from burden to opportunity

Resources mentioned: https://www.tintup.com/

Connect with Rachel and Lady Tech Marketer here:

• https://www.linkedin.com/in/racheltruair/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.