20. Crucial Leadership Lessons and Radical Candor with Barbra Gago, Award-Winning CMO and Start-Up Advisor

On this episode, we’re talking to Barbra Gago, award-winning marketer and CMO turned entrepreneur. Barbra has led marketing teams and driven growth and strategy for many prominent tech companies, most recently collaboration platform Miro. She is also a mentor for e-learning platform Reforge. Barbra cares deeply about empowering women in the technology industry and is known as an innovative leader who is tirelessly dedicated to the success of her teams. We’re excited for you to hear about her career in marketing and the work she’s doing to improve hiring and promotion practices in the workplace. We hope you enjoy!

Some of the topics we discussed:

1. The growth and development a marketer can gain from a non-traditional career path
2. How to overcome the unique challenges of managing distributed teams
3. Navigating crisis marketing and remote work
4. The inherent biases in hiring and professional development practices and how to eliminate them
5. Why you need to up the ante on your communication efforts
6. Essential soft and hard skills marketers need to be successful
7. Crucial leadership lessons and radical candor
8. Why personal achievements are just as important as professional achievements
9. Branding vs. data and technology
10. The value of cross-functional relationships
11. How to showcase your work and worth across your company

Connect with Barbra and Lady Tech Marketer here:

• https://www.linkedin.com/in/barbragago/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.