2. Trust Your Gut - How to Build Your Marketing Career and Work Relationships with Kim Hahn of Kustomer

On this episode, we talk to Kim Hahn, Director of Demand Generation at Kustomer - the omnichannel customer management platform for enterprises focused on delivering standout experiences in customer service. Kim is an award-winning marketer - she majorly influenced the growth of CA Technologies as she came up through the ranks from a project coordinator to Director of Global Integrated Marketing and Demand Gen. Having recently taken on demand gen at Kustomer, she’s killing it. You can tell she’s a force just by her LinkedIn profile - her page identifier says kmhWINS! We chatted with her about all of her experience in tech marketing, and hope you enjoy this conversation as much as we did.

Some of the topics we discussed:

1. Building a career from administrative assistant to marketing director
2. Cross-functional relationship building
3. Hiring best practices
4. Why we have to surround ourselves at work with people who care about us
5. Trusting your gut and sticking to what you believe in
6. Social dynamics between women at work
7. Digital events
8. Account-based marketing
9. Demand gen tactics
10. Importance of thinking like a revenue marketer
11. Good management versus bad management
12. Fear of failure and how to rise above it
13. Brain breaks for creativity
14. Why info doesn't have to be new for it to be valuable

Connect with Kim and Lady Tech Marketer here:

• https://www.linkedin.com/in/kmhwins/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is brought to you by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.