18. How to Find Your Niche as a Marketer with Maureen Rappaport of Facebook

On this episode, we’re talking to Maureen Rappaport, Marketing Program Manager at Facebook, where she supports creative consumer and brand marketing initiatives for Facebook Watch. Maureen has spent her career managing the brand strategy, creative development, and execution of globally integrated marketing campaigns largely within the ad agency world, notably including leading the re-brand of Apple Music. We’re excited for you to learn about her career in advertising and tech marketing and the lessons she’s learned along the way. We hope you enjoy!

Some of the topics we discussed:

1. How a range of experience can help you choose your career direction
2. Positives and negatives of working at agencies and consumer tech brands
3. How marketing and advertising are changing as we navigate the Covid-19 crisis
   • Check out Facebook's Coronavirus Info Center here: https://www.facebook.com/coronavirus_info
4. Facebook Watch and the rise of streaming services
5. The future is augmented and virtual reality and why marketers should get in on the ground floor
6. How parenting changes a person as an employee and why more companies should support parental leave benefits
7. How curiosity can make a difference in your marketing career
8. The importance of trusting your gut and building your confidence
9. Why you don't have to be a people manager to be a leader
10. Diversity of thought and how it affects the workplace and marketing intiatives
11. The Enneagram, Eckhart Tolle and how self development can make a difference in your career and personal life
12. Inspiration from Beyonce, Solange, and Sheryl Sandberg

Connect with Maureen and Lady Tech Marketer here:

• https://www.linkedin.com/in/maureenjenniferwalsh/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.