11. Creating Global Impact Through Cause-Based Marketing with Sarah Storelli of IBM

On this episode, we talk to award-winning marketer and communications champion Sarah Storelli. As Program Director of IBM's Code and Response Ecosystem, she drives the marketing and comms strategies for the global initiative's key partnerships, including the Clinton Foundation and the UN Human Rights Office. Sarah cares a ton about her community and alma mater Cal Poly, and has started and sits on many industry and educational advisory boards. Sarah is passionate about cause-based marketing and we are honored to have her on the show today. Enjoy!

Some of the topics we discussed:

1. Cause-based marketing and why companies must prioritize social responsibility
2. How to go from a career in PR to tech marketing
3. Why we all need to have a growth mindset
4. The significance of soft-skills in the workplace and how you can build them
5. The power of seeking out new perspectives
6. How to create and maintain new business relationships and mentorship opportunities - both as a mentor and a mentee
7. Why it's critical for companies to put women in leadership roles
8. How to navigate tough networking events
9. The importance of being yourself and true to your values in your professional life
10. Inspiration from Cheryl Strayed and Malala Yousafzai

Connect with Sarah and Lady Tech Marketer here:

• https://www.linkedin.com/in/sarahstorelli/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.